Identity sign from the beginning of our activity. We take great care of the quality and freshness of these small fruits so that they offer in their fullness, all their vitamins and minerals.
From the land to our clients in the shortest possible time. Thus we achieve that our vegetables offer intact all their flavor and nutritional value that make them so appreciated by our clients and end consumers.
Fresh fruits and vegetables 365 days a year
Ideal Fruits was born in 1996 in the Segovian town of Chañe.
From the first day we began to work to be great specialists in the production, marketing, import and export of red fruits, also called “berries” (strawberry, raspberry, blueberry, blackberry and currant), vegetables (carrot and leek) and tropical ( mango and avocado).
With great dedication, innovative ideas and commitment to quality, we manage, year after year, to be recognized by our clients.
In addition, thanks to the continuous adaptability of the founders to respond to market needs, we have managed to experience continuous growth in the sector, reaching both national and international markets.
All this, to continue fulfilling our main purpose as the first day: to always offer the best service with the best product.
25 years ago we bet on something that no one did, to offer the highest quality in our products 365 days a year. With innovation and great ideas, we managed to achieve this objective that today is the hallmark of Ideal Fruits.
We elaborate products with our brand,but we also manage product with selected private label. Of course, we take care that all of them meet our high quality criteria. Ideal Fruits, Intercom, A Tu Salud or Ideal Tropic, you can find them on the most demanding shelves.
Markets and consumer preferences change. That is why we constantly develop new formats and combinations of products, which respond to new needs and make our offer more attractive and original.
In Ideal Fruits we offer a complete logistics solution for each of our customers from the place of origin of our products,to the place where they will be purchased by consumers.
And not only this, we also strive to put all the necessary means so that they always arrive at their destination in excellent conditions of quality, temperature and freshness.
To achieve this, we do not hesitate to rely on leading companies in road transport. As our warehouses are located just 150 km from Madrid, in about two or three hours we can deliver merchandise ready to go to the main national and international markets on a daily basis.
For more than two decades, the quality of our fruits and vegetables has been recognized in national and international markets by clients and end consumers.
Offering an excellent product, at its perfect point of freshness, providing intact all its nutritional and organoleptic value, has always been a primary objective in our company. Under this premise, at Ideal Fruits we install rigorous quality controls with which we have achieved, almost naturally, different certifications that guarantee our way of doing things.
Of course, our products are 100% safe since they have always complied with all current regulations and legislation within the framework of food safety, quality and the environment.
Offering a healthy and natural product at all times is the end result of a lot of work and continuous monitoring.
So that a fruit or vegetable reaches our customers as if it had just been collected, we work with a traceability system that allows us to know at all times the origin and the processes through which each of our products has passed.
All this is only possible by maintaining rigorous and permanent control throughout the process, cultivation, harvesting, storage, packaging, dispatch and transport chain.
In Ideal Fruits we have the most prestigious certifications in quality, food safety and traceability.
Certifications such as British Retail Consortium (BRC), International Food Standard (IFS), Global G.A.P., GRASP, Ecological, Tierra de Sabor and Smeta.
Ideal Fruits S.L, within the framework of the ICEX Next programme, has had the support of ICEX and the co-financing of the European ERDF fund. The purpose of this support is to contribute to the international development of the company and its environment.
Objective: Expansion and technological improvements of the industry for the processing of red fruits (blueberries and strawberries) and carrots.
Expected results: Achievement of expansion targets and technological improvements